Work Experience

Area 23/McCann Health
SVP, Creative Director (2022–present)

• Oversaw creative teams across 3 brands: Tolebrutinib HCP/DTC pre-launch and launch for MS (sanofi), Fasenra DTC for severe asthma and EOE, and Aristada DTC/HCP for Schizophrenia

• Supported McCann Health integration with Area 23

Area 23
VP, Creative Director (2019–2022)

• Lead creative for award-winning campaigns such as The Smallest Booth (Lilly), The Rape Tax, and The Anti-Trafficking Exam

• Oversaw brand launches and campaigns for Horizon Corporate, Toujeo DTC & HCP, Verzenio HCP, Tepezza, Xhance DTC, Jardiance HCP, and BI/Lilly Diabetes portfolio

• Collaborated with cross-functional teams, developed strategic concepts, and ensured creative excellence across print, digital, and experiential platforms

VP, Associate Creative Director (2016–2019)

VP, Group Copy Supervisor (2013–2016)

.Publicis Medicus/Life Brands – Copy Supervisor (2009–2013)

• Lead writer for launches (Forxiga for diabetes, GIotrif for lung cancer, BI Oncology portfolio)

• Focus in oncology, writing for 5 Taxotere indications

Senior Copywriter (2007–2009)

AgencyRx/CDM – Copywriter (2005–2007)

• Developed campaigns for Exjade (iron overload)

• Partnered with sickle cell advocacy groups on educational initiatives

CDM – Copy Editor (2004–2005)

New York Post – Assistant Photo Editor (2001–2003)

• Coordinated with photographers, monitored news wires, wrote captions

AOL/Digital City – Writer (2001)

• Wrote feature articles and reviews for AOL's local city guide

Paper Magazine – Intern (2001)

·       Created online event listings and write-ups

Village Voice – Intern (2000)

·       Assisted art critic and listings department

Awards

2025

• Manny Award – Best Nonbranded Professional Campaign: Smoldering AI

2024

• D&AD Pencil – Experiential Use of XR and Emerging Technologies: Eyedar

2023

• ADC Awards – Interactive Gold Cube: Eyedar

• The One Show – Best of Pharma; 2 Gold, 1 Silver, 1 Bronze: Eyedar

• Grand Clio – Creative Use of Data (Pharmaceutical): Eyedar

• Grand Clio – Design (Pharmaceutical): Eyedar

2022

• Cannes Lions – Gold (Pharma): Eyedar

• Cannes Lions – Silver: Eyedar

• Cannes Lions – Bronze: Eyedar

2019

• The Andy’s – Gold: The Anti-Trafficking Exam

• The Andy’s – Gold: The Rape Tax

• MM&M – Titanium: The Rape Tax

• D&AD Impact – Integrated, Wood Pencil: The Rape Tax

• D&AD – Direct Integrated, Shortlist: The Rape Tax

• One Show – Merit: The Smallest Booth

2018

• Cannes Lions Pharma – Silver: The Smallest Booth

• Cannes Lions Direct – Silver: The Rape Tax

• Cannes Lions Print & Publishing – Bronze: The Rape Tax

• Cannes Lions Glass / The Lion for Change – Bronze: The Rape Tax

• Cannes Lions Health & Wellness – Shortlist: The Rape Tax

• D&AD Impact – Graphite Pencil: The Rape Tax

• Clio Health – Grand Clio: The Smallest Booth

• Clio Health – Silver: The Smallest Booth

• Clio Health – Bronze: The Smallest Booth

• LIA Health – 2 Gold: The Rape Tax

• LIA Health – Silver: iTBra

• LIA Health – Bronze: The Smallest Booth

• One Show – Merit: iTBra

• One Show Health & Wellness / Innovation – Gold: The Anti-Trafficking Exam

• One Show Health & Wellness / Physical Product – Bronze: The Anti-Trafficking Exam

• One Show Intellectual Property / Physical Product – Bronze: The Anti-Trafficking Exam

• Creative Floor / HCP Product Design – Gold: The Anti-Trafficking Exam

• MM&M – Gold: The Smallest Booth

• MM&M – Silver: The Smallest Booth

• MM&M – Silver: The Anti-Trafficking Exam

2017

• Cannes Lions Pharma – Gold Lion: The Anti-Trafficking Exam

• Cannes Lions Glass – Silver: iTBra

• Cannes Lions Health & Wellness – Silver: The Anti-Trafficking Exam

• Cannes Lions Innovation – Bronze: iTBra

• Cannes Lions Glass – Bronze: The Anti-Trafficking Exam

• Cannes Lions Outdoor – Bronze: The Anti-Trafficking Exam

• Cannes Lions Health / Grand Prix for Good – Shortlist: The Anti-Trafficking Exam

• Cannes Lions Innovation – Shortlist: The Anti-Trafficking Exam

• Cannes Lions Direct – Shortlist: The Anti-Trafficking Exam

• Clio Health / Innovation – Grand Clio: iTBra

• Clio Health / Innovation – Gold: The Anti-Trafficking Exam

• Clio Health / Audio – Silver: The Anti-Trafficking Exam

• Clio Health / Direct – Silver: The Anti-Trafficking Exam

• Clio Health / Design – Bronze: The Anti-Trafficking Exam

• D&AD Impact – White Pencil: The Anti-Trafficking Exam

• LIA / Innovation – Health & Wellness – Bronze: The Anti-Trafficking Exam